DIGITAL MATURITY

For the fourth time in a row, OC&C have investigated the digital portfolio activities of the major German publishing houses as well as the major German TV companies. Main finding: because of structural problems in the core business and the increasing focus of users and advertisers on online businesses the trend towards diversifying into non-brand related online investments continuous.

The focus of OC&C’s investigation is on stand-alone, non-media brand related online businesses. The overall portfolio volume has again increased and the companies in question now own 281 online shareholdings and start-ups. Thus, the online business has grown beyond an experiment but represents already a substantial part of the core business – many companies have a significant double-digit percentage share of online revenues already. The challenge consists in driving this process of maturing further and in managing the grown-up portfolio companies more directly and efficiently.

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